Media Pack

Munster Vales has garnered over €3.5 million worth of media coverage since its formation, 81 small to medium businesses as well as groups, organisations and communities have been profiled on a national and international level.

Throughout 2019, We have been working with Pr partner in securing key influencers within travel media circles to experience Munster Vales, Most recently, we have received positive feedback from Sarah Slattery ‘The Travel Expert’., Mark Tighe of ‘The Sunday Times’ amd Gavin Caffrey of Irish Independent, each of these fam trips were created with a specific target market, Families, Active Adventure and Couples retreat. We have generated 6 national press releases since May with coverage in Irish Mail, The Sunday Times, The Irish News, Irish Daily Star, Woman’s Way and Irish Independent with more planned for the remaining of the season.

35 representatives from print, broadcast and online channels across the world including America and Europe amd publications like National Geographic, Outsider, Norwegian Airlines, Austrian National Newspaper, QTravel, descended on Munster Vales and sampled the hidden gems that what we have to offer, each one of whom was blown away by firstly the warm welcome and genuine people that they encountered, secondly by the dramatic landscape of mountains, rivers, valleys, iconic heritage sites and the volume of things to do, places to see, walks to enjoy and good food and drinks to sample.

It is important to note that all of the businesses featured to date offer a very high standard of service which is essential in building a reputation as a high quality holiday destination.

Adventure Tourism in Munster Vales

What the Paper's Say

Munster Vales promotes each of the mountain ranges of Ballyhoura, Comeragh, Knockmealdown, Galtees and Nagles as a unique brand leveraging the beautiful landscape and iconic heritage assets, linking the counties of Waterford, Tipperary, Cork and Limerick through the visitor experiences. Munster Vales are proud of our collaboration with tourism experiences and communities in promoting Munster Vales as a destination. We have highlighted some of our articles that have featured prominently in national and international press.

Gavin Caffrey Embarks on a couple's adventure holiday around the counties of Tipperary, Waterford, Limerick and Cork (The Munster Vales) in four days to discover some hidden gems off the beaten track.

Everyone thinks West is best, but there is a lot to be said for the historic heartland of Ireland. Part of Ireland’s Ancient East, Munster Vales offers buckling mountain ranges, corrie lakes, quarries converted into adventure playgrounds, great biking routes, jagged coastlines and babbling rivers that are perfect for paddling. Unspoiled, unpolluted and crowd-free, Orla Ó Muirí spends 48 hours exploring the gems on offer!





Mark Tighe writes for 'The Sunday Times' a glowing account of his family adventure in Munster Vales, Dodge the hordes heading west and enjoy scenic cycle rides and outdoor family adventures in the undiscovered south, ‘These roads less travelled are just waiting to be discovered.’







Sarah Slattery of 'The Travel Expert cycled, swam, foraged for seaweed and even went axe throwing and all within Munster Vales. Read her blog here The Travel Expert were Sarah and her family explored castles, caves and a cottage – all while staying in a wonderful eco camp. With 96 attractions and 1,100km of walking trails, check out my top things to do in the Munster Vales.